Privacy Policy

01 / Scope

Where this policy applies

This policy applies to visitors, prospective students, enrolled learners, parents or guardians, trainers, institutional contacts, corporate clients and other people who interact with ETMark Academy.

It covers personal information collected online and information that begins through the website but is later continued through phone, email, WhatsApp, in-person counselling, events or programme delivery.

02 / Information collected

Information we may collect

Where a payment is made through a third-party payment provider, the provider may process payment-card, bank or transaction details. ETMark Academy may receive limited transaction information such as payment status, amount, reference number and date, but does not need to store complete card credentials.

We may also receive information from referral partners, educational institutions, employers, event organisers, publicly available professional profiles or other sources where permitted.

03 / Use of information

Why we use personal information

• To respond to questions, counselling requests, demo-class requests and brochure downloads.
• To process applications, registrations, payments and programme enrolment.
• To deliver classes, workshops, assessments, certificates and learner support.
• To communicate schedules, programme updates, reminders and service-related messages.
• To provide relevant course, event or promotional information where you have opted in or where otherwise permitted.
• To improve our website, advertising, content, courses, user experience and service quality.
• To measure campaign performance, prevent misuse, maintain security and troubleshoot technical issues.
• To maintain business records and comply with applicable legal, accounting or regulatory requirements.

We do not use personal information for a purpose that is materially unrelated to the reason it was collected without providing appropriate notice or obtaining consent where required.

04 / Consent

Consent and lawful processing

Depending on the context, we process personal information with your consent, to take steps requested by you, to provide an enrolled service, to meet legal obligations or for other lawful uses permitted under applicable law.

When consent is the basis for processing, you may withdraw it by contacting us. Withdrawal does not affect processing already completed before the request and may limit our ability to provide a service that depends on the relevant information.

05 / Cookies

Cookies, analytics and advertising

Our website may use cookies, tags, pixels, local storage and similar technologies to operate the site, remember preferences, understand traffic, measure campaigns and improve marketing relevance.

These technologies may collect browser and device information, approximate location derived from IP address, pages visited, actions taken, referring pages and campaign identifiers. We may use services such as Google Tag Manager, analytics platforms and advertising platforms for these purposes.

You can control cookies through your browser settings and, where available, through the website’s consent controls. Blocking some cookies may affect certain site functions or measurement features.

06 / Sharing

When information may be shared

We do not sell personal information for monetary consideration. We may share limited information where reasonably necessary with:

• Website hosting, cloud storage, email, messaging, CRM, form, analytics and technical-service providers.
• Payment processors, accounting providers and professional advisers.
• Trainers, programme partners, institutional partners or employers where this is necessary for an agreed programme, placement-related activity or service and appropriate notice has been given.
• Government authorities, regulators, courts or law-enforcement bodies where disclosure is legally required or necessary to protect rights and safety.
• A successor entity in connection with a merger, reorganisation, asset transfer or similar business transaction, subject to appropriate safeguards.

Service providers are expected to handle information only for the relevant service and to apply appropriate confidentiality and security measures.

07 / Retention

How long information is retained

We retain personal information only for as long as it is reasonably needed for the purposes described in this policy, including course delivery, student support, certification, recordkeeping, dispute resolution, security and legal compliance.

Retention periods may differ depending on the type of information, the programme involved, whether you are enrolled, and legal or contractual requirements. Information that is no longer required is deleted, anonymised or securely archived in accordance with our operational needs and applicable law.

08 / Security

How information is protected

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. Measures may include access controls, trusted service providers, account security, backups and staff awareness.

No website, internet transmission or storage system is completely secure. You should use caution when sharing information online and protect passwords, devices and account access.

09 / Your choices

Your privacy rights and requests

Subject to applicable law and reasonable identity verification, you may ask us to:

• Confirm whether we hold personal information about you and provide a summary where applicable.
• Correct inaccurate or incomplete information.
• Delete information that is no longer required or where deletion is otherwise legally available.
• Withdraw consent for future processing based on that consent.
• Stop non-essential marketing messages.
• Raise a grievance about how your information has been handled.

Some requests may be limited where retaining or processing information is necessary to complete a service, protect legal rights, prevent fraud, maintain academic or financial records, or comply with law. We will explain relevant limitations when responding.

10 / Children

Information relating to children

Some ETMark programmes or events may involve learners who are under 18. Where required by applicable law, we seek consent or authorisation from a parent or lawful guardian before processing a child’s personal information.

Parents or guardians may contact us to review, correct or request deletion of eligible information relating to a child. We do not knowingly use children’s personal information for tracking or targeted advertising in a manner prohibited by applicable law.

11 / Third parties

External websites and services

Our website may link to WhatsApp, social networks, payment providers, maps, video platforms, partner websites or other third-party services. Their privacy practices are governed by their own policies, and ETMark Academy is not responsible for how independent third parties handle information.

We recommend reviewing the privacy information of any external service before providing personal details.

12 / Data location

Storage and cross-border transfers

Some technology providers used by ETMark Academy may store or process information on servers located outside your state or outside India. Where such transfers occur, we take reasonable steps to use reputable providers and handle information in accordance with applicable legal requirements.

13 / Updates

Changes to this Privacy Policy

We may update this policy when our services, technology or legal obligations change. The revised version will be posted on this page with an updated effective date. Material changes may also be communicated through an appropriate channel where required.